About
Creative Specialist with a fine art background and 25 years of digital experience. I lead creative teams and create 360º omni-channel brand stories that engage consumers. I love what I do because I get to inspire and collaborate to produce successful creative solutions.
As a designer with an arts background I am able to lead projects from conceptual ideation through to completion and analyze metrics to evolve the creative to achieve maximum results and conversion. I also am always pushing the limits on design and show strong leadership in this.
As a manager I am passionate about mentoring and empowering the team to grow their careers and skills within the company. I meet with each designer one-on-one bi-weekly to mentor, inspire and create development plans.
Brands include Harvey’s, Swiss Chalet, Montana’s, Fresh, The Landing Group, East Side Mario’s, Pickle Barrel, Ultimate Dining Card, Ultimate Kitchens, Milestones, Kelseys, Adidas, FTD, Brookstone, Panasonic, Warner Brothers, Northern Reflections and SHOP.CA.
Skills include creative direction, user experience, strategy & design, conceptual design, branding, responsive design, mobile first, editorial & copy, branding, content strategy, usability, information architecture, ecommerce, email marketing, social campaigns, community building, digital campaigns & keeping up with emerging trends in the industry.