Thinking big. Making it real.
Thinking big.
Making it real.
Claire Ford · Creative Director · Design Lead
Claire Ford · Creative Director · Design Lead
Bringing strategy, creativity and design together to build brands, experiences and ideas with momentum.
I bring strategy, creativity and design together to build brands, experiences and ideas with momentum.
Showcase
Showcase
Prime Your Health
Creative Direction · Integrated Campaign · Brand · E-commerce · Email Marketing · Paid Social
THE OPPORTUNITY
Prime Day is an incredibly crowded retail moment. The challenge was to make BiOptimizers stand out from the noise while giving multiple products a unified campaign idea that could work across every customer touchpoint.
Prime Your Health
Creative Direction · Integrated Campaign · Brand · E-commerce · Email Marketing · Paid Social
THE OPPORTUNITY
Prime Day is an incredibly crowded retail moment. The challenge was to make BiOptimizers stand out from the noise while giving multiple products a unified campaign idea that could work across every customer touchpoint.
Dog Stole Your Dentures?
Identity, Creative Direction, Art Direction, Digital, Copy
THE OPPORTUNITY
Dental implants are a high-value service and an important growth opportunity for dental practices. The challenge was to create advertising that could make an expensive and potentially intimidating procedure feel more approachable, while giving people a reason to stop scrolling and engage.
Dog Stole Your Dentures?
Identity, Creative Direction, Art Direction, Digital, Copy
THE OPPORTUNITY
Dental implants are a high-value service and an important growth opportunity for dental practices. The challenge was to create advertising that could make an expensive and potentially intimidating procedure feel more approachable, while giving people a reason to stop scrolling and engage.
Bulletproof Cocktail Co.
Brand Strategy · Creative Direction · Identity · Packaging · Digital
THE OPPORTUNITY
Launching a new ready-to-drink cocktail meant entering a crowded category where shelf presence matters. The brand needed to stand out at retail, communicate its flavour-forward personality quickly, and have enough flexibility to extend beyond the can into digital, social and print.
Bulletproof Cocktail Co.
Brand Strategy · Creative Direction · Identity · Packaging · Digital
THE OPPORTUNITY
Launching a new ready-to-drink cocktail meant entering a crowded category where shelf presence matters. The brand needed to stand out at retail, communicate its flavour-forward personality quickly, and have enough flexibility to extend beyond the can into digital, social and print.
Raise the Ritual
Creative Direction · Integrated Campaign · Email Marketing · E-commerce · Video · Paid Social
THE OPPORTUNITY
Halloween is dominated by sugar, which created a natural moment for Berberine Breakthrough, a product positioned around metabolic and blood sugar support.
The challenge was to turn a seasonal promotion into something that felt distinctly BiOptimizers, while making the product relevant to the behaviours and temptations surrounding Halloween.
Raise the Ritual
Creative Direction · Integrated Campaign · Email Marketing · E-commerce · Video · Paid Social
THE OPPORTUNITY
Halloween is dominated by sugar, which created a natural moment for Berberine Breakthrough, a product positioned around metabolic and blood sugar support.
The challenge was to turn a seasonal promotion into something that felt distinctly BiOptimizers, while making the product relevant to the behaviours and temptations surrounding Halloween.
A Few More Things
Nekter Wines
Designed State & Main’s custom house wine with an elevated, urban-cool aesthetic.
Black Friday Sale
Created a motion-led campaign for BIOptimizers, intertwining the % off directly into the creative.
The Crooked Taco
Designed the logo for Landing Group’s taco stand at the Canadian Open, bringing a playful brand presence to the event.
Swiss Chalet
65th anniversary email campaign for Swiss Chalet, celebrating the brand’s iconic rotisserie heritage.
A Few More Things
Nekter Wines
Designed State & Main’s custom house wine with an elevated, urban-cool aesthetic.